Brand Protection

Brand Protection

Your brand can be your most important asset and we can advise on how best to protect it. We can work with you every step of the way, from assessing freedom to operate at the brand concept stage, to securing registered and unregistered rights, as well as enforcing your rights directly against infringers. We take the time to understand your business and plans in order to ensure that your IP protection is future proof and fit for purpose as your brand and business grow.

Example:

Our client, a national retailer, wished to use a very well known retail brand, which previously belonged to a third party but had not been used for a number of years. The company that had owned the brand was dissolved so ownership of the registered trade marks passed to the Crown. We negotiated the purchase of the brand from the Treasury Solicitor. We also acquired vital top level domain names for our client, and developed an enforcement strategy against a number of defendants. Our proactive approach enabled our client to open new retail stores throughout the United Kingdom and ensured that it had what it needed to successfully develop its business.

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